Attach or Retouch?:
Wouldn’t you rather spend your time attaching the right filter than retouching every photo? Attaching the right filter can replace the need to retouch each digital photo you take.Using filters allows you to spend more time taking photos and less time in front of the computer!

Digital Cameras Need Multicoated Filters:
Digital camera CCD or CMOS sensors are highly susceptible to reflections - this stray light can ruin your photographs! Don't risk your valuable photos by using bare-glass filters.

HOYA - The Clear Advantage:
Now try a HOYA Digital Multi-Coated filter and see how the benefit of substantially reduced reflections can improve your image. Reduced internal reflections mean a clearer image with greater contrast.

PRO-1D WIDE BAND CIRCULAR POLARISER - Colour and contrast enhancement
Light rays which are reflected by any surface can become polarised so polarising filters are used to select which light rays enter your camera lens. CIRCULAR PL filters allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colors to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds.
HOYA's polarising filters do not affect the overall colour balance of a shot.

PRO-1D CIRCULAR POLARISER
available in sizes: 52mm / 55mm / 58mm / 62mm / 67mm / 72mm / 77mm
Key Features as follows: